Posts Tagged ‘australia’

Pocket Life is part of the Australian Early Warning Network

September 1st, 2009

The Australian media and the local communities in Victoria, Australia, are calling for a bushfire tracking and early warning tool.

Pocket Life is now supporting the Australian Early Warning Network (EWN) with its technology. Amongst many other emergency scenarios, EWN currently tracks severe weather events and uses the system to alert residents directly in the path of a storm with potential for hail, flash flooding or damaging winds.

As part of this service Pocket Life enables both mobile alerting and location capabilities. For instance, controllers and responders will have access to the system to ascertain the location of assets and communicate with them. This is achieved through the handset where the fire truck can update its position every minute. The asset will show up on the map and will also show who it is and where the event has been.

EWN is multilingual and through EWN’s partnership with Google and Pocketlife the system is now available world wide for free. Many residents, fire brigades and other community services have already registered and more join each day.

Read more press coverage here.

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Tracking Australian bush fires on Pocket Life

February 15th, 2009

On Pocket Life you can now track the Australian bush fires in real-time with information provided by the Australian State of Victoria’s Country Fire Authority and the NSW Fire Authority. Just select the “show favourites” icon on the web home screen and tick the “info feeds” option. Then hundreds of fire icons will slowly load into your browser. Hovering over the markers will show more information on the fire incidents and a link for more information. The markers on the web home page map indicate the location of the fire and the colours represent the current containment status. Log-on now to experience it for yourself.

The technology used is a RSS feed and Google has been great in spearheading and sharing the thinking on this topic over the last days. The application of the mash-up to Pocket Life really brings essential information with immediate, potentially life saving, benefits to the mobile social media environment.


It not only lessons the burden on fire service websites and call centres by disseminating up to date information, it also provides a quick way of communicating and broadcasting text and photos with others in the area and people coordinating efforts in front of computers. Pocket Life then provides information on danger areas and combines this with real time locations of people in these areas. In the future Pocket Life could be used to disseminate information to many mobile phones quickly providing optimal coverage as the service works across all mobile operator networks.

You can also donate online to the Red Cross

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