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Tracking Australian bush fires on Pocket Life

February 15th, 2009

On Pocket Life you can now track the Australian bush fires in real-time with information provided by the Australian State of Victoria’s Country Fire Authority and the NSW Fire Authority. Just select the “show favourites” icon on the web home screen and tick the “info feeds” option. Then hundreds of fire icons will slowly load into your browser. Hovering over the markers will show more information on the fire incidents and a link for more information. The markers on the web home page map indicate the location of the fire and the colours represent the current containment status. Log-on now to experience it for yourself.

The technology used is a RSS feed and Google has been great in spearheading and sharing the thinking on this topic over the last days. The application of the mash-up to Pocket Life really brings essential information with immediate, potentially life saving, benefits to the mobile social media environment.


It not only lessons the burden on fire service websites and call centres by disseminating up to date information, it also provides a quick way of communicating and broadcasting text and photos with others in the area and people coordinating efforts in front of computers. Pocket Life then provides information on danger areas and combines this with real time locations of people in these areas. In the future Pocket Life could be used to disseminate information to many mobile phones quickly providing optimal coverage as the service works across all mobile operator networks.

You can also donate online to the Red Cross

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